SEO is your solution to gain more traction and traffic on your online platform and earn more revenue. Here’s all you need to know about SEO and how to earn better profits from applying the best SEO tricks to your online presence.
What Does SEO Stand For?
SEO stands for Search Engine Optimization, and by using SEO services, you can improve your website’s presence and make your content more appealing in the eyes of your potential customers and your new readers. SEO helps your website rank on the most favored search engines; this is bound to give you more reach. However, exceptional SEO services with guaranteed results don’t come cheap. They aren’t a one-time job either.
SEO Services and What Do They Include
Different packages come with unique SEO services, and you may need all these to rank your website on top among the competition. Here are the types of SEO and how you can use them to promote your business.
Types of SEO
There are three types of SEO:
- Technical: This deals with the technical elements of the website.
- On-site: This deals with the existing and new content on the website, enabling the website to rank better on search engines.
- Off-site: This deals with enhancing and creating brand assets such as logos, themes, marks, values, vision, etc, to increase brand awareness and loyalty.
Technical Optimization
To have a successful SEO strategy, your first job is to tackle and ace the technical SEO. Technical SEO starts with the building of the website and making it crawlable. Once you achieve this, your website will easily be discoverable and pushed to the top by the search engines. Technical SEO includes URL structure, navigation, internal linking, user experience, quick loading, better interface, etc.
On-Site Optimization
On-page or On-site optimization deals with the content you already have on your website or one that you will be uploading in the future. You need content optimization to target two entities,
- The targeted audience
- Search engines
To target your audience and improve traffic on your website, you will need,
- High-quality and original content
- Proper utilization of keywords
- Topics that are related to your expertise, product and services
- Well-written pieces that are free of mistakes and grammatical errors
- Up-to-date content
- Use of images and videos to engage the audience
To target the search engine and improve your searchability, you will need,
- Title tags
- Meta description
- Header tags (H1-H6)
- Image alt text
- Open Graph and Twitter Cards metadata
Off-site optimization
Off-site optimization includes everything from link building to brand building and boosting the website’s reputation to content marketing and linking social media handles. Ratings and reviews also come under off-site marketing as they build trust and boost the reputation of the website and your business.
All in all, SEO is like building a garden and tending to the plants all day long for a better harvest. You need your flowers to bloom and attract more butterflies. However, it doesn’t happen overnight; with effort and promise, your garden will bloom, but just like planting a garden, it’s an ongoing process.
