If your interests include the idea of testing your luck via online gambling, you may find the products that operators provide to be somewhat interesting. Some try to be minimalistic in their simplicity, while others are the most qualified for the idea of giving you a maximalist experience.
There are various things that are at play here, most of which revolve around the idea of providing an outlet for your gambling. You may be looking for quick, low-friction gambling to enjoy, but you may also want your experience to include incentivization. As the list of updated bonus offers on SlotsCalendar suggests, incentivization is a high-demand element that has garnered plenty of attention.
This means that, in the context of an increasingly difficult system of competitive races, each niche, or general market, has a series of methodologies that are all about gaining an edge. They can be about marketing, they can leverage the uniqueness of their product, or they can just think about creating custom experiences.
The collection, rummaging, and leveraging of data have created a perfect storm for a method of targeting players in a very special, highly direct way. Rather than finding one-size-fits-all solutions, online gambling platforms are going in the personalization direction.
We will make full use of this article with the sole purpose of finding the value in this strategy. We’ll also discuss the issue at hand: the highly problematic transgressions of improper data handling that may arise.
The Idea Of Personalization Is Nothing New, But Now It’s Possible
The dream has always been the idea of knowing how to reward a customer based on their exact desires and patterns of usage (of one’s product or service). While VIP-level customer cases have always been a thing in the organized business world, being able to do such a thing at a large scale has not been feasible.
When a platform has thousands, tens, or hundreds of thousands of daily active users (maybe even millions), it’s simple impossible to service their exact needs. However, with the introduction of artificial intelligence, managing tremendously large numbers of users has become a thing that is perfectly within reach and reason.
In fact, the main thing to note here is that optimization has become the norm and the necessity rather than a long shot. The obvious starting point would be to collect data, teach the AI model how to interpret it, and ensure that there is a reasonable process in place that converts gameplay information from the player into a sustainable flow of optimized steps.
The idea boils down to knowing what each set of player behavior patterns can mean in terms of their desires. The AI model ought to recognize that sports betting or casino gaming is the desired market, but also delve into bet size, time of play, and other such factors.
Once there are so many patterns of usage that the AI can identify, it can use them as parameters based on which it can incentivize, or even recommend new, although highly related options.
Understanding Privacy Concerns In An Era Of No Incognito Surfing
Don’t you find it outright annoying to have to state your cookie preferences every time you enter a site? Don’t you find it even more annoying that using limited cookies is outright impossible if you want to enjoy the complete experience of that site?
When you need to sign up for an online casino, things are even more straightforward. As a matter of regulation, the casino has the duty to ask for your personal information in order to make sure that you are the person you claim you are. This is how the casino makes sure that you are of legal age, but also that you are not part of a money laundering operation.
Given that the casino will receive your data by default as part of your deal to register, it can leverage the collection of your data and do what it pleases with it. When the casino is legal and generally reputable, especially as a licensed entity, it will be careful with its data handling.
However, there are also circumstances that lead to the express mishandling of data. The Guardian’s report on gambling forms selling data to Facebook made the rounds of the industry, showcasing that there can always be a back-and-forth of your personal information.
Naturally, the terms and conditions of a casino allow you to either accept or deny them, and that’s ok. What happens is that electing to go as incognito as possible means that registering accounts is not an option, even when necessary. If you want the best of a product or service, it’s likely that you’ll need to give up your data, which means that there will be a digital footprint of you at some point.
You Can Enjoy Customised Content, But Its Extent Is Also Your Choice
Returning to the matter of customisability and the extend of it, you should know that the casino’s handling of your data via personalization is up to you as well. Even if the casino’s system has a built-in mechanism for this kind of process, you should be able to opt out of it, especially if things are not to your liking and generate bad results.
Thanks to rights guaranteed by the GDPR,the UK data protection legislation, and other present regulatory pieces in place, you have enough leverage to expressly ask the casino to exclude you from such programs. While it may have issues with it, they will likely need to do so.
However, this is where they may return the the fact that you’ve accepted their conditions when you signed up. They ask you to read both the terms and conditions and the privacy policy. There may be a clause that directly tells you that, once you accept them, you automatically participate in their customization process as far as personalization goes.
This is why you need to take care of what and how you read. Since the casino may invoke your acceptance of its terms despite legislation that is trying to override these situations, it is your duty to take care of what you accept.
Conclusion
Please remember that not all casinos have this kind of system in place. Some of them are barely starting to implement them, while others are using only a number of voluntaries who have signed up for experimental systems. This means that there’s still quite a bit of leg room until personalization becomes inevitable.
The issue with this type of mechanism is that, through its systematic promotion of incentives, it may lead to results associated with enabling addiction. This means that it needs to implement a responsible gambling mechanism. We support any type of movement toward responsible gambling, so play safely if you are a gambler!
