Why is Arizona one of the most captivating destinations for jewelry lovers? Its story stretches from the artistry of Native American turquoise and silver traditions to its place as host of the world-famous Tucson Gem and Mineral Show.
Add in the luxury boutiques of Scottsdale and Phoenix, and you’ll see why the state continues to draw jewelry buyers, sellers, and collectors from across the globe.
Arizona’s Jewelry Heritage
Arizona’s reputation in jewelry begins with the Native American tribes who shaped its earliest traditions. The Navajo, Hopi, and Zuni are especially celebrated for their silver and turquoise craftsmanship, work that carried both beauty and spiritual significance. Turquoise was often seen as a protective stone, tied to health, prosperity, and well-being.
The state’s geology also played a defining role. Arizona’s mines produced rich deposits of copper, silver, and gemstones, which fueled both local artistry and trade. Over time, these traditions merged with Mexican and Western influences, forming a signature Southwestern style that endures to this day.
Even as global trends influence modern jewelry design, Arizona has held onto its roots. Visitors can still find traditional turquoise bracelets and silver concho belts, while contemporary jewelers reinterpret these motifs in new and exciting ways.
Arizona’s enduring jewelry identity reflects three pillars:
- Native artistry that preserves cultural traditions and techniques.
- Mining heritage that ties jewelry to the very land of Arizona.
- Cross-cultural influences that give Southwestern jewelry its distinctive look.
This combination of heritage and innovation ensures Arizona remains a place where history and modern creativity exist side by side.
Noteworthy Arizona Jewelers
The state’s jewelry scene offers something for every type of buyer, from those seeking authentic cultural pieces to collectors looking for luxury investments. Here are five standout jewelers that exemplify Arizona’s diverse market.
E.D. Marshall Jewelers
Since 1971, E.D. Marshall Jewelers has been a Scottsdale institution, renowned for fine diamonds, watches, estate collections, and custom creations. With GIA-trained experts providing trusted appraisals, the store is known for both precision and integrity.
What sets E.D. Marshall apart is its balance between tradition and modern demand. Its custom design services allow clients to collaborate with artisans, creating unique pieces that reflect personal style. For over 50 years, it has stood as one of Arizona’s most reliable names in fine jewelry.
The Estate Watch & Jewelry Co.
Also based in Scottsdale, The Estate Watch & Jewelry Co. (often called Watchlink online) specializes in pre-owned Rolex, Patek Philippe, and other luxury watch brands, alongside estate diamonds and vintage pieces.
With GIA-certified gemologists on staff, Watchlink has earned a reputation for accurate evaluations and transparent offers. Collectors and sellers alike trust its expertise, making it a must-visit for anyone seeking rare, high-value items.
Molina Fine Jewelers
In Phoenix, Molina Fine Jewelers represents the pinnacle of luxury. Catering to high-profile clients, the jeweler is known for rare gemstones, exceptional diamonds, and exclusive timepieces.
Molina emphasizes rarity and artistry, creating an atmosphere that blends luxury shopping with personalized service. For collectors and serious buyers, it represents Arizona’s high-end jewelry scene at its most refined.
The Diamond Guys
Known for direct sourcing and competitive pricing, The Diamond Guys focus on high-quality diamonds and custom engagement rings. Their transparency about cut, clarity, and value has built a loyal following among clients who appreciate an educational, no-pressure shopping experience.
In addition to diamonds, the store offers custom design services, enabling buyers to create one-of-a-kind jewelry. Their blend of affordability, quality, and trustworthiness appeals to both locals and visitors making important purchases.
Krikawa Custom Jewelers
Based in Tucson, Krikawa specializes in creating one-of-a-kind custom designs, from engagement rings to artistic statement pieces. Their work, often featured in national publications, highlights innovation and individuality.

For travelers who want something unique, Krikawa offers the opportunity to collaborate with expert designers and take home a piece that carries personal meaning as well as world-class craftsmanship.
Why Arizona Captures Jewelry Enthusiasts
Arizona’s draw as a jewelry destination extends far beyond its stores. The Tucson Gem and Mineral Show, one of the largest in the world, transforms the city each year into a global marketplace, attracting buyers and sellers from over 40 countries.
Meanwhile, Scottsdale and Phoenix provide a different flavor of luxury, offering upscale boutiques, estate specialists, and jewelers with deep expertise. This combination makes Arizona appealing to both cultural explorers and serious investors.
What makes the state especially unique is its ability to preserve heritage while pushing forward with modern design. Native communities continue producing authentic turquoise and silver pieces, while high-end jewelers introduce innovative styles and rare gemstone offerings.
The result is a destination where jewelry isn’t just merchandise, it’s a fusion of artistry, tradition, and opportunity.
Conclusion
Where else can you explore centuries of Native craftsmanship, shop rare estate jewelry, and attend one of the world’s largest gem shows all in one place?
Arizona stands out as a destination where jewelry tells a story of culture, creativity, and commerce. Whether you’re searching for a heritage piece, a high-value investment, or simply inspiration, the state offers experiences that are as timeless as the treasures themselves.
